W11.03 Filling Up Your Marketing and Sales Funnel With Streams Of Pupils

To build a Marketing and Sales Funnel, first you have to find a way to fill it. By this I mean you need a constant source of new people pouring into your Sales funnel. I know there are Alexander Technique teachers in England who almost exclusively rely on referrals from STAT’s website – that is one source, which in my metaphor below is equivalent of one stream…

Many Streams Make A River, Many Rivers Feed An Ocean

Does your business just rely on one stream for the flow of students? Well, some streams are like creeks: intermittent, they don’t consistently deliver water all year round. The way to deal with this is to create multiple streams that together supply a constant flow of students. Ultimately, you want to create an ocean of pupils for the teachers you train as part of your back-end business.

But it all starts with building your first stream of pupils. Then the second stream, the third stream and so on until you are attracting large numbers of people into your Marketing and Sales Funnel. Build enough, continue to care for them, and eventually you have a hugely successful business.

A List of Different Streams For Gathering New Students

Here are some possible streams – in no order of importance – for sourcing students to pour into your Marketing and Sales Funnel:

books (eBooks and print)

articles (web and print)

your website (from search, links and adds)

people from your mailing list (how long on list)

AT Society referrals (web, email or telephone)

social media promotions

current student referrals

practitioner referrals

flyers and posters

people you meet

guest speaking

adult education courses

online or print advertisements

out-of-towners wanting a lesson

AND any other sources you can think of that has delivered students to you?

You could more simply start with “print, website, social media, mailing list, telephone and email.” There is no correct way. Eventually you could use the list above, but further sub-categorize them into print • website • social media • mailing list • telephone • email. Anywhere it works appropriately.

How you organise your concept of these streams depends on the habits of your niche, your own marketing and sales proclivities, the kind of product your are selling – all of the things you have learnt about your Self and your niche in studying that previous 10 steps of my 12 Point plan for making a financial success of your Alexander Technique practise.

TOMORROW: Social Triggers – The Unconscious Behaviours That Guarantee Marketing And Sales Funnel Fulfilments

Comments will get my feedback if you post them directly to my Facebook page:

www.facebook.com/AlexanderTechniqueCareerSuccess