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Showing posts from 2012

Case Study #01 – The World of Soccer

Step 12 – Make Joint Venture and Affiliate Deals

Step 11 – Nurture Your Celebrity/Authority

Step 10 - Launch Your Marketing & Sales Funnel

You’re a golf fanatic and someone tells you about Alexander Technique. You go to the site and the first thing you see is a testimonial from a golfer talking about how his “yips” has completely gone, his drive has increased in both distance and accuracy, and his handicap is lower. Even if you disbelieve it, you can’t resist finding out more - what if it is true?

You’re a golf fanatic and someone tells you about Alexander Technique. You go to the site and the first thing you see is a middle aged woman sitting in a chair with a tall, thin man wrapping his hands around her neck. The headline reads: “The Alexander Technique is a method of reducing unnecessary tension by consciously learning to re-educate your habits of use.” Lower down on the left you catch a black and white picture of an Edwardian looking man smiling, and next to that something about the British Medical Journal. Huh?
Which website is most likely to develop a relationship with the golfer? This is the powerful reason to niche…

Step 9 - Undoing The Stories That Bind You