Alexander Technique Career Success

Karen affirms her current practise, and looks to changes she is and can be making. There’s food for thought for other teachers here, especially those trying to survive in a small community… *** Karen Loving I thank you for the feedback it has been very thought provoking. I have been making notes all week and now I'm down to the wire of getting it together for you. Yes I am content and I don't think I knew it; years ago when I was in a psyche class the prof asked what  success truly means and I said contentment; so maybe I am successful. I do have a husband who shares our expenses, he wants to retire and I want to continue working and increase my revenue. However my success drivers are $ and helping others find contentment and realize nothing is out of their reach - there is a choice in how you live your life, and I continue to give clients that encouragement through our work together, and live it myself. My clients are mostly women ov...

Keep thinking about niches: one small niche for BCLA are teachers, trainees and long term devotees of Alexander Technique – how to look after them? With Brett I am planning a modular program of study on how to work in activities, groups and with emotional “stuff” in an appropriate Alexandrian way. I’ve spoken by Skype with Cathy Madden , Tommy Thompson and Eileen Troberman , and they are all on board. Michael Fredericks is over in Ireland, but I have texted him and we talk next week. Eileen is great in showing teachers how you can add some other activities to your chair and tablework that totally engages your students. Michael and Cathy will speak to teaching a group - rather than teaching an individual – an essential skill in BodyChance’s studio model. We no longer offer private lessons in Tokyo, except as an “expensive” option. BodyChance runs more like a Yoga studio – 90 minute groups at all times of the day, 6 days a week, book your Sel...

TO-DAY: Delivering BodyChance’s Niched Teaching Style in LA Yesterday I was writing that BodyChance has a differentiated style of teaching Alexander Technique - like, new software for the human brain, Alexander Technique Version 3.1 (if you get the joke). So to avoid confusion, BodyChance will enter the Alexander Technique niche market in USA as a new service product; as another modality. Don Weed’s ITM movement in Europe or David Gorman’s Learning Methods in Portland, USA are other examples of repositioned Alexander Technique: living outside the framework of the Affiliated Societies and ATI. BodyChance is situated in that space. It clearly educates, certifies and continues licensing it’s own BodyChance teachers. That is a niche carved out, then developed from, the already existing Alexander Technique market. Stephen Shaw and Peter Grunwald are doing the same thing with Shaw Method and EyeBody. What are you considering for your niche in your ...