Alexander Technique Career Success

These are some comments I made recently on the Alextech mailing list on the subject of why AT is not faring so well these days. If you want to read other people's comments, please go to this URL - http://groups.google.com/group/alextech 1st Post I do think AT is living in a dinosaur era when it comes to marketing - we get too precious about not giving the wrong message to people, that there is no message getting out at all! Sometimes I think we are writing our marketing messages for each other, not the public. It has to be 'so right' and not 'misrepresent' the work. In Japan I have decided to drop the name "Alexander Technique" and begin marketing it under a new name, currently applying for a trade mark. This is easy to do because this is a foreign culture, nobody ever heard of AT anyway, so why translate a rather difficult name for marketing purposes? Why not just invent a new name that resonates with consumers? Of course we are NOT inventing a new techn...

It says Alexander Technique, but actually I want to talk about my little girl Angelica. She is 6 and passionately interested in running. So she asks me for Alexander lessons "Daddy, can you show me how to run faster?" "Sure darling, let's go". The problem is, no matter what the instruction, her passion is so great she "does" the instruction, resulting in more tension that she had to begin with. I then work on us runing together, my hand on her head/shoulders and guiding her to speeds she had not acheived on her own, and in the process experiencing the loss of effort that her previous wish to go "faster" generated in her system. We just had our second lesson the other day. More to come I hope. Her rival at Kindergaten, Mizuko (we live in Japan), discovered that Angelica was coaching her team for the relay race this week. That's right - Angelica takes the information I give her and "trains" her team to run faster. So Mizuko demand...

To-day is the day Bush just one a second term and I am sad about that, sad and anxious about the further damage to human relations that man might acheive, beyond what he has already caused. In the New York Times Editorial today, it was written: "Right now, we are in the peculiar position of suffering political paralysis, despite the fact that there is a clear consensus on most questions of policy." How true! This Blog is going to be about the Alexander Technique, but to-day this is the single fact affecting the co-ordination of myself!