The One Thing Your Website Needs To Do That Most Alexander Technique Websites Fail At: 15th Letter to BodyChance Students
This is the 15th letter to my students in BodyChance in Japan: helping them to think in a way now that will ensure they build Alexander Technique careers that will nurture them in the future… SUBJECT: The One Thing Your Website Needs To Do That Most Alexander Technique Websites Fail At. Dear Seito-san, Alexander has a fabulous story – do you? I was scouting around Alexander Technique websites recently, and I came across one teacher who is telling his story. Go to his top page and first thing you see is… not about Alexander Technique (no-one really cares anyway) not about Alexander himself (thank heavens!) nothing about his studio or lessons (they’ll ask when they need it) Instead, what first hits you is about: • Your back problem – credible medical authority says “It can be fixed.” • Teacher's back problem – empathetic person ready to help you out. That is the kind of simple, eleg...
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