Transformational Structure #6
THE LONGEST NIGHT OF THE YEAR Last night was the winter festival at Shearwater, the Steiner school that my kids attend. Parents, kids and teachers all gather outside to watch the 570 children perform on the grass amphitheatre with candles, costumes and chants. As we were standing around waiting, my mentor (whose child also attends) called me over, gestured for me to listen as he talked business with a successful local business man in the town that I live. So I stood and listened to them talk about numbers of people on the mail list, how a google add campaign could lift one aspect of business, schemes to lift the numbers of list, a plan to JV another income stream etc. etc. As I took in their friendly business banter, I could feel my own business intentionality waking up… “Oh, I could this, and that. I must make my list happen, and campaign to get more people that way…” I came out of the fog, out of the sludge—suddenly, in a few moments, I was back feeling motivated, crystal clear and r...