Wednesday, November 25, 2009


Just caught up on all the emails and info about UK regulation - my goodness, what a tiring issue to be worrying about.

My sense is to re-invent AT and sell that. Who needs to be an "Alexander Technique teacher" anyway? It's not like it's a fabulously well known brand folks - don't kid yourselves. There's some gravitas to be sure, but you wouldn't lose that anyway: "Based on F. M. Alexander's discoveries but the Alexander Technique NOT."

Except for Japan - God bless them. We don't have to worry about all this here. I once went to a lawyer asking him about regulation and how we might handle that? He asked me how many members were involved - it was under three digits at the time. When he got up off the floor from laughing, he told me to come back when we had a million or more were involved. Until then, the Japanese Government couldn't care less.

Personally I think AT is situated wrongly anyway - human potentiality is more relevant than human repair. So just like Madonna, a rebirth might be a healthy thing. Look out for BodyChance Coaches - OK?

If I decide to do that, please understand it has nothing to do with my idea that I have invented something new or better or different - it is simply a question of positioning the product where it doesn't attract government regulation.

Who needs that?

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