Years ago in Sydney, I woke up in the bed of a strange man. It’s not what you are thinking - it was the strange man’s bed, not the strange man, that I woke up with. He was sleeping in my bed in another country. And here I was with my wife and two daughters, living in his home, driving his car, sleeping in his bed, using his bathroom – and I did not even know what his face looked like. I only found that out when I woke up, looked across the room, and saw him in a photo with his wife on their wedding day. How could this be possible? We were doing home exchange. He was sleeping in my bed in Kyoto. He was driving my car. He was looking at my wedding photos. We trusted each other, because both of us were made vulnerable by the other’s actions. This is the principle I am using to design my new membership website. To get in, you need to be vulnerable and open, willing to share, willing to be honest. I may not be charging you money yet, but I am actually
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