BodyChance Challenges
What's news in Japan? I know several of you that are interested in the goings on in Japan and have wondered when I will offer an update. This is it. What are the challenges? Creating a profitable service industry company is the overriding challenge. Our salaries are currently at 54% of revenue - that makes it a challenge to generate meaningful profits. Why do we want profits? To expand stupid. No bank or investor will hand over actionable money to us without a record of gorgeous profits - such a record has yet to be established by BodyChance. It is the challenge facing us now. I've had conversations with very rich people who might, one day, be willing to invest - but step one is proving that there is a business model for Alexander Technique that makes money. How are we meeting this challenge? Several ways. 1. Build a niche presence. We are repositioning BodyChance into a niche market. i.e. a service that talks to the needs of our potential clients. In Japan that market is katak...